"It seems counter-intuitive, but in our experience, if there is a dominant emotion involved in female genital mutilation, it is love - because not cutting your daughter risks her entire future."
Ganon Gillespie, Tostan, Senegal.
During my Masters at Parsons in New York (MVA Design & Technology) I created a multi-media campaign to explore the issue of female genital mutilation. Upon learning the nuances of the practice - which is as much an act of protection as harm - I decided not to focus on its brutality, but its humanity, telling the story of one brave woman I interviewed who fled from Africa to New York to protect her girls.
The work also included a series of posters with classical female nudes overlaid with triangular QR codes, aiming to transform female genitalia from a site of voyeurism and/or violation into a portal for education and empathy. Upon scanning the QR codes viewers were taken to a website with more information and my short animated film.